LIA

Talking about sustainability and inclusivity in fashion only makes sense if we’re clear about what they mean in practice.

With LIA, a Berlin-based brand making clothes for tall women, our job was to bring this thought into clear words and design. Their capsule wardrobe pushes back against limited sizing and relies on small-batch, responsibly sourced production with the aim of full traceability. We focused on making these specifics visible throughout the communication, so the approach to sustainability feels concrete and realistic for a small indie label.

When developing LIA's visual identity, we wanted to capture a sense of height without making it too literal.



The logo, inspired by 1920s typography, uses geometric shapes with elongated forms to suggest verticality. Fluid, dynamic type became central to the identity. We chose ABC Whyte by Dinamo for its geometric clarity and set it in narrow columns and curved headlines with intentionally small sizes to reinforce contrast and proportion. Color is minimal – blue and brown serve as grounding accents rather than dominant markers.

This focus on verticality carries through the details: clothing tags are deliberately longer, photography uses low angles and motion, and image crops highlight height and space.

To enrich LIA's narrative, we hand-drew illustrations inspired by Jugendstil, with flowing, organic shapes. The intricate floral motifs bend and stretch inside their frames, echoing the brand’s idea of taking up space.

This extended into textile prints too, most notably a scarf with winding swan motifs. The blue-and-off-white palette gives it a sophisticated elegance and ties it back to the brand's timeless visual world.

Because LIA releases clothes in small batches, the way they communicate had to be clear and deliberate. Together with the team, we worked out the tone, the launch materials, and how to talk about the brand. The aim was to keep it aspirational but honest – showing sustainability as a process and acknowledging the limits while still pushing for better industry standards.

With their 2025 launch, LIA set out to challenge fashion's standards – and we're proud to still be part of that effort.